Statement of Significance (as of designation - June 2, 1978):
From 1895 to 1913, this site served as focal point for William C. Durant's promotional activities in both the carriage and automobile business. The Durant-Dort Company played a significant role in financing not only Buick but also General Motors, which he had founded in 1908. His contributions, such as the concept of a large company manufacturing several makes of automobiles, greatly influenced the automobile industry.
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